EURONICS Renew Mercedes-Benz Sponsorship in DTM

October 20, 2013

EURONICS and Mercedes-Benz will again join forces in the DTM for the 2014 season.

EURONICS, one of the leading buying groups for consumer electronics in the German market and Europe’s largest, will  continue the partnership in the DTM that first began this year with the Stuttgart-based premium manufacturer.

Since the start of the 2013 season, EURONICS has been main sponsor of Gary Paffett’s EURONICS Mercedes AMG C-Coupé, sporting the company’s trademark blue colour, complete with the famous EURONICS yellow stars. In addition, the group with its media@home brand co-sponsors the DTM Mercedes AMG C-Coupé of Christian Vietoris. 

The successful cooperation between EURONICS and Mercedes-Benz was launched this year with a nationwide TV advertising campaign first shown during Sportschau, ARD television’s flagship football programme. In the TV commercial, a EURONICS sales consultant and drivers Gary Paffett and Christian Vietoris seal the partnership as they declare in unison – Nur das Beste bekommt den Stern! – The star is only for the best! 

Some 1,500 EURONICS dealers and their employees attended the DTM opener at the Hockenheimring earlier in the year where the grandstand was a sea of EURONICS blue. This weekend, EURONICS expects similar large numbers to come and support them at the grand finale marking the close of the DTM season. 

Benedict Kober, Spokesman for EURONICS Deutschland eG, said:  “The DTM represents the best in technology and the drive to always be the best, and that is precisely what Mercedes-Benz and EURONICS have in common. We have achieved our main objectives for 2013, namely, to give our brand emotional appeal via the race series as a whole, to further increase awareness of EURONICS and involve both consumers and our members in DTM events through the various media at our disposal.” 

Toto Wolff, Head of Mercedes-Benz Motorsport, added: “We aim to conclude the 2013 DTM season at our home race in Hockenheim with a positive result in order to hit the ground running and be ready to mount an all-out offensive again next year. The extension of contracts with our partner EURONICS fits in perfectly with our plans, as it represents the first step towards a successful 2014 season.”