Euroleague 2013-14 Season Breaks Attendance and Social Media Records

By iSportconnect | July 4, 2014

The Turkish Airlines Euroleague 2013-14 season broke records across numerous sectors, cough from arena attendance to social media engagement.

Euroleague Basketball announced that the competition recorded the highest-ever average attendance figure at almost 8,500 fans per game – an 11% increase on 2012-13.

An impressive 2,027,403 fans flocked to Euroleague games in 2013-14, marking another record broken for the organisers.

As well as in person, fans are also learning more about the tournament through digital media, with visits to the official websites doubling from the previous year.

There was also double digit percentage increases in Facebook likes and subscribers to the YouTube account, which saw video views climb to 17 million between October and May.

Euroleague’s Brand and Communications Director, Alex Ferrer Kristjansson said the extra interest in Euroleague Basketball was pleasing to see.

“We are gratified on two levels about the evidence that more fans than ever followed the Turkish Airlines Euroleague this season,” said Kristjansson.

“First, the high percentage increases show that fans are finding new ways to get to know the competition thanks to the many digital platforms where the Euroleague may be enjoyed.

“Second, it is clear that fans not only like what they see, viewing more and more videos and participating in social media regularly, but they are proving their high level of interest by seeing our teams in person, too.”

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