ESPNcricinfo Logs 1.8bn Page Views During CWC

April 12, 2011

ESPN’s leading cricket news and update service logged 1.8 billion page views during the International Cricket Council (ICC) World Cup last month, the broadcaster has announced.

Fans didn’t miss a beat of the six week competition which saw co-hosts India and Sri Lanka compete the final, with the former winning by 6 wickets, consuming more content from ESPNcricinfo online and on mobile devices than ever before, shattering all previous records logged by the world’s leading cricket website.

At its peak during the India v Pakistan semi-final match on March 30, ESPNcricinfo’s share of ESPN’s total global audience was 36.1 per cent online and 63.6 per cent on the mobile Web – the most of any other ESPN digital platform that day.

The ESPNcricinfo mobile Web site alone recorded more than 45 million page views, accounting for 45 per cent of all page views logged on Saturday, April 2 – the most of any other ESPN digital platform covering cricket that day.

It also set one-day records on March 30, logging more than 1.9 million visitors and 52.4 million page views, up 2,166 per cent compared to the daily average for all of 2010, a record year for the site.

ESPNcricinfo coverage of the World Cup across all digital platforms generated an average minute audience of 72,000 people globally through the entire tournament.  That means an average of 72,000 people went to, the ESPNcricinfo mobile Web, the ESPNcricinfo app for iPhone and Android devices or the Cricket section on the ESPN ScoreCenter app at any given minute of the day during the tournament.

Additionally, during that same time period, ESPNcricinfo across all digital platforms logged 1.8 billion page views and 4.43 billion total minutes.

The Indian subcontinent generated the most mobile Web usage during the World Cup compared to all other major markets, logging more than 377.3 million page views and 807.2 million total minutes of time spent consuming content from their mobile devices.

Tom Gleeson, vice president, digital media, ESPN International, said: “We’re thrilled that fans from around the globe chose ESPNcricinfo as their digital source for news and content during the Cricket World Cup.  The tournament has truly turned into a worldwide event, and we will continue to deliver quality content that fans come to expect from ESPNcricinfo year round across all digital platforms.”