ESPN Star Sports Secure 3-Year Rights to La Liga in Asian Territories
June 21, 2011
ESPN STAR Sports (ESS) has reinforced its position as the Home of Soccer for fans in the Indian subcontinent and Asia by securing the live and exclusive rights to broadcast the Spanish La Liga for the 2012/13 to 2014/15 seasons, viagra on multiple distribution platforms in 18 markets across Asia.
The acquisition allows for exploitation in standard and high-definition television, purchase as well as via online and mobile platforms, medicine as well as including the option to showcase select games from the La Liga in 3-D.
ESS will be able to broadcast the whole of La Liga providing coverage of up to 380 games across its channels in 18 countries including India, Bangladesh, Pakistan, Sri Lanka, Malaysia, Indonesia, Taiwan, Philippines, Myanmar, Cambodia, Laos, Papua New Guinea, the Maldives, Nepal, Bhutan and North Korea; as well as China & South Korea in English only.
The three-year La Liga deal bolsters ESS’ current stellar list of soccer properties in India, which includes the Barclays Premier League and major tournaments from the Asian Football Confederation (AFC). In addition, ESS will showcase this event on its broadband network, ESPN Player, across various markets in Asia and also plans to introduce the 3D broadcast of this exciting event.
ESS Asia’s Managing Director, Manu Sawhney stated: “This acquisition underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers, and an excellent promotional platform for our business partners. We have established a strong tradition in building and strengthening top-class football properties on our networks with the reach of our networks, multiple media platforms, world-class match presentation and our continued focus towards original, localized football programming and innovative marketing campaigns.
“The presence of the La Liga on our networks positions us as a leader in football content in Asia, and this programming is undoubtedly a tremendous value to our affiliate partners, advertisers and viewers,” added Sawhney.
“We are delighted be working with an organisation that is world-renowned for quality sports broadcasting. We are pleased with their commitment to showcase La Liga across new media platforms in order to extend the profile of this great football league. We have every confidence that they will provide coverage for La Liga in an exciting and innovative manner,” said Gerard Romy, Managing Director of Mediapro.