ESPN Introduces New Football Brand

ESPN, price buy Inc. is launching this week ESPNFC, a new multi-language and multi-country brand for football fans around the world across TV, radio, print, online and mobile.

The brand is being rolled out ahead of Euro 2012 being staged in Poland and the Ukraine in June. International coverage will be built up over time to include all the major leagues and competitions with the site detecting from where it is being accessed so that viewers can be given both the language and content that is relevant to their area.

John Skipper, President, ESPN said: “ESPN is solidifying its dedication to soccer year-round with the launch of ESPNFC. It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for soccer coverage worldwide.”

ESPNFC will also be integrated into ESPNdeportes.com, which serves the Spanish-speaking community in the US, and ESPNsoccernet.

Throughout EURO 2012, ESPNFC will provide comprehensive coverage of one of the leading international football competitions, news, analysis and commentary, real-time scores, stats and more and in the US live TV coverage, on-demand video highlights and studio programming clips. Its new global news-gathering operations will organize a worldwide network of ESPN writers and analysts covering the latest news and developments around the clock, including contributions from former England manager Glenn Hoddle plus tournament coverage with team previews of all 16 teams, stadium profiles and tactical insight supported by a EURO 2012 Blog Network of all countries competing.