Enterprise Ink New NHL Deal after End of Lockout

Enterprise, tadalafil a leading car rental company’s has inked a new three-year deal with NHL following the end of the lockout.

Chief marketing and communications officer Pat Farrell, said: “The NHL has been a good partner. There was no harm in waiting to see how [the lockout] played out. It’s been a very positive relationship.”

Farrell believes in the deal, which carries options for two- or three-year extensions, and the league for a number of reasons.

“We want to be associated with a property, whose fan base is very loyal and has a lot pride and passion toward the NHL,” he explained. “Since Enterprise is part of the NHL team, those attributes become attached to our company.”

He said the NHL skews with the younger part of Enterprise’s customer base, works well in the U.S., and is strong performer for its operating groups in Canada, “It’s not often that a property will work in both nations,” he said, adding that the company gains great exposure on national and regional TV via dasher boards in 26 of the 30 NHL arenas.

Farrell said Enterprise will come out of the gate “full bore” on NBC and NBC Sports Network. “It’s a nice level of ad spending, comparable to the past couple of seasons.” Local operating groups also purchase media on RSNs covering NHL clubs.