English Soccer Match Officials Get Expedia Sponsorship
By Community | August 10, 2012
Expedia, click the world’s largest online travel agency, has signed a deal to become the Official Sponsor of Professional Game Match Officials Limited (PGMO).
The deal will see the Expedia brand appear on the shirts of match officials at the Barclays Premier League, the npower Football League, The FA Cup with Budweiser, the Capital One Cup and other domestic, professional matches.
The partnership delivers a range of designation and promotional rights, including shirt and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity material, PGMO and all governing body websites, as well as match official and refereeing inventory.
The one year sponsorship will kick off this Sunday, at the Community Shield at Villa Park. The partnership gives Expedia access to over 2,500 professional football matches, with an estimated cumulative global TV audience in excess of five billion.
Andrew Warner, Senior Marketing Director of Expedia EMEA said: “We’re proud to be the new sponsors of match officials. As the world’s largest online travel agent it seemed logical to associate with a sport that has a truly global audience. Travel represents one of the biggest online purchases an individual will make and this partnership celebrates the fact that, at its heart, Expedia supports good decision making. Both sporting and travel decisions can carry huge financial and emotional implications. At Expedia we have helped travellers make good decisions for over fifteen years and welcome the newly formed association with some of the highest profile decision makers from the world of sport.”
PGMO General Manager Mike Riley said: “We are very pleased to welcome Expedia as PGMO’s new official sponsor, the support of partners significantly helps in the training and development of officials at all levels of the game. We have a world class team of decision makers in the Select Group, which is why there have been over 80 FIFA and UEFA international appointments for Select Group referees in the past year. We are also one of only three European nations with three Elite FIFA referees: Howard Webb and Martin Atkinson have respectively taken charge of UEFA Champions League and Europe League semi- finals, and now we have Mark Clattenburg officiating the Olympic Men’s Final. With the standard of officiating improving season on season, it’s a good time for Expedia to partner with us.”
Expedia, which offers access to 300 airlines and 150,000 hotels together with advanced tools to help travellers make the right decisions, will use additional marketing spend to reinforce the positive impact of good decision making, highlighting how online travel technology has empowered people to take control of their own travel experiences. Through the partnership Expedia hopes to connect with customers and highlight how it can help people to make the right travel decisions for their unique needs.