Commercial Netball

England Netball Appoint Sport Collective to Support Commercial Strategy

May 26, 2017

The National Governing Body for England’s biggest female sport has appointed sports rights and marketing agency Sport Collective to support England Netball’s strategic business plan and forward commercial operations.

England Netball has overseen unprecedented growth in the sport with circa 1 million women and girls regularly playing netball each week. The continued expansion of the

Vitality Netball Superleague and Netball World Cup taking place in Liverpool in 2019 provides the perfect timing for England Netball to utilise the commercial experience of the team at Sport Collective.

Sport Collective will be working closely with England Netball to develop and implement new strategies to increase return from participation and coaching pathways, membership and engagement and traditional commercial revenue streams.

Joanna Adams, CEO of England Netball said: “We’re delighted to be working with Sport Collective to utilise their fantastic experience and insight in creating commercial strategies in sport. They have already demonstrated their creative approach to business planning with our participation programmes and we look forward to working with them across other areas of the business.”

Sean McAuliffe, Director of Sport Collective said: “England Netball has done an incredible job in growing the sport and this is an exciting time to be working in Netball. We have vast experience of executing winning strategies for NGBs and we’re excited about the new initiatives we’ll be putting in place as we support the ongoing commercial programme.”

Commercial Netball