England Cricket and Marston’s Pedigree Extend Partnership to Ten Years

October 25, 2013

Marston’s has become one of the England cricket team’s longest standing commercial partners after agreeing to an extension of its ‘Official Beer’ status.

The new deal, which runs until 2017, will include the home Investec Ashes Series in 2015.

Marston’s Pedigree has promoted its association through promotion in pubs, supermarkets and on-pack.

Richard Westwood, Managing Director of Marston’s Beer Company said: “This is the longest running commercial sponsorship agreement we have been part of and it has been great to be involved with the ECB during such an unprecedented period of success for the England team.

“Marston’s Pedigree has experienced increased exposure and sales as a result of the partnership and we are delighted to be extending the support just in advance of the away Ashes series.”

One activation Marston’s Pedigree is currently undertaking is the chance for fans and customers to win a trip to Australia for the Sydney Ashes Test in the New Year.

David Collier, Chief Executive of the England and Wales Cricket Board, said: “Marston’s is a valued ECB partner and continues to support cricket through mass promotion of the partnership as well as supplying many of our recreational clubs and county grounds.

“We are delighted to renew the deal which will take their sponsorship of England Cricket to a decade – something both parties are extremely proud of.”