Emirates to Sponsor Champion’s Tour Boeing Classic

By Community | August 13, 2012

Dubai based airline Emirates has entered the American market by becoming an official sponsor of the Boeing Classic, a top Champions Tour Event in the Seattle area.

Emirates, which launched a non-stop service from Seattle to Dubai earlier this year, is the largest operator of Boeing 777s in the world. Last year, the airline signed an agreement for an additional 50 Boeing 777-300ERs worth $18 billion at list price.

“Boeing is a great partner for Emirates both on and off the golf course and this new partnership sees us expand our long-standing commitment to golf around the world,” said Orhan Abbas, Senior Vice President of Commercial Operations for the Americas. “The United States is a key expanding market for Emirates and we are proud to launch our first US based golf program with The Boeing Classic on the Champions Tour.”

Emirates currently flies to six US gateways: Dallas, Houston, Los Angeles, New York, San Francisco and Seattle, and will launch a non-stop service to Washington, DC, in September 2012. The airline’s relationship with The Boeing Classic provides an important platform to raise awareness and engage with existing and potential customers. This year, Emirates will develop a number of activation programs which will give spectators the opportunity to find out more about the award-winning airline’s brand and products.

“We are proud to welcome Emirates as a new corporate partner of the Boeing Classic and their sponsorship showcases the company’s confidence in, and long-term commitment to, the Greater Seattle community,” commented Michelle DeLancy, Boeing Classic Tournament Director.

The centerpiece of Emirates’ program at the Boeing Classic will be the Emirates Youth Clinic on Tuesday August 21. The youth clinic will be hosted by two-time major champion Sandy Lyle and will entertain kids from local organizations including The First Tee, Encompass, and the YMCA. The Boeing Classic supports dozens of local charities in greater Seattle, raising nearly $3.7 million since its inception in 2005.