Elliott UK Get Naming Rights to Leicester Lions Speedway Team
February 8, 2012
Leicester Lions Speedway team have completed a major deal with Elliott UK, generic who specialise in modular building construction, at their Leicestershire premises in Rearsby who have acquired naming rights to the team.
Nigel Quinn, divisional director of Elliott UK, said: “We are delighted to support Leicester Lions and wish them well in the new season. We were closely involved in upgrading the facilities at Beaumont Park and were pleased to see speedway return to Leicester after an absence of 28 years.
“Sponsorship of Leicester Lions will ensure that Elliott is seen by the many thousands of people who regularly watch this highly-popular sport.”
The return of speedway to Leicester last year was heralded as a great success.
The club are preparing for their second season, which starts next month, and will be known as Elliott Leicester Lions after the deal, understood to equate to a five-figure sum, was sealed.
Lions promoter David Hemsley said: “Our association with Elliott stems back to a year ago during the final phases of the Beaumont Park stadium build.
“We approached the company to discuss our requirements and were impressed with their extensive range of products, knowledge and in-house expertise.
“They understood our business needs and came up with the ideal solution which took our facilities at Beaumont Park to a new level.
“We are delighted that Elliott UK have decided to support Leicester speedway, which will provide us with a platform to take the business forward and we will work closely with their staff to deliver a return on their investment.”