EFC appoints Inverleigh as worldwide distribution partner
By Community | October 24, 2017
Mixed Martial Arts (MMA) organisation EFC has appointed Inverleigh as their exclusive worldwide distribution partner, commencing a four-year partnership in the distribution of EFC’s event telecast rights and non-live content.
EFC produces over 80 hours of new premium content per annum, involving 10 events each year, featuring over 150 exclusively contracted fighters from around the world, and currently telecast in over 120 countries.
“Given their expansive network of broadcast partners, Inverleigh provides a great opportunity to build the global audience for EFC and raise greater awareness for the EFC brand, athletes and partners”, said EFC President Cairo Howarth.
“We see great growth potential for EFC, and we see this partnership as an important step in the next phase of our growth.”
Next week on #TF1!
— EFC Worldwide™ (@EFCworldwide) October 23, 2017
Inverleigh Director Matt Whytcross added: “EFC is a premium promotion with high-calibre athletes and excellent production values. We see an exciting growth opportunity, for both parties, by way of this partnership.”
The deal also features ‘The Fighter’ – a reality series where ten undefeated contenders from around the world live and train together, and are pitted against each other, fighting to avoid elimination. Season 1 of The Fighter is currently in production.
Broadcast rights for EFC events and programming are currently being offered for license via Inverleigh’s in-house sales team.