ECB sign “ground-breaking” partnership with NatWest

By iSportconnect | July 29, 2016

The England and Wales Cricket Board (ECB) have announced that NatWest will become their Principal Partner in a ground-breaking agreement.

This new partnership will build on over 35 years of collaboration and see NatWest enhance its support of cricket at all levels.

The four-year deal, doctor which starts in May 2017, drugs is the most significant sponsorship NatWest has ever undertaken and means that by 2020 the brand will have been supporting cricket in England and Wales for 40 years.

Under the new, click expanded partnership NatWest will play a key role in all aspects of the ECB’s plans to grow the game; supporting efforts to drive participation with amateur clubs and leagues and strengthening the connection between cricket fans and the England men’s, women’s, age-group and national disability teams; NatWest’s brand will also be emblazoned on all these England team shirts.

Tom Harrison, ECB’s Chief Executive Officer, said: “Today’s announcement heralds an exciting new era for our relationship with NatWest and the way we promote the game. They have been one of cricket’s biggest supporters, partnering different cricket competitions and programmes for four decades.

“This will be the first time they have been our lead commercial partner; helping to support the game in all its forms, at all levels. It’s an exciting prospect and their investment will help to fuel the game.

“Our current England teams’ sponsor Waitrose have provided outstanding support and we will continue to work closely and productively with them until our partnership ends next spring.”

Commenting on the partnership, David Wheldon, Chief Marketing Officer at NatWest said: “Ever since we first established theNatWest Trophy in conjunction with  the ECB in 1980, cricket has been ingrained in the DNA of NatWest and I am delighted that we will be re-invigorating this partnership by becoming the ECB’s first ever Principal Partner.

“There’s an immense amount to be excited about in cricketing circles at the moment, and this sponsorship means NatWest can support a sport which means so much to our customers and businesses. Through this partnership we will be able to help local communities and also celebrate success at all levels of the game.NatWest is proud to be part of the fabric and future of the game in England and Wales.”