ECB and Yorkshire Tea Drink to Three-Year Extension

February 4, 2016

The England and Wales Cricket Board (ECB) has signed a three-year partnership renewal with Yorkshire Tea.

The UK tea brand will continue as the Official Brew of England Cricket.

The brand will benefit from a range of commercial rights including access to England players, cialis in ground advertising and on-pack promotions.

The new deal will also embrace wider marketing activity and promotions including TV advertising, drug a social media campaign and on-pitch appearances by the ‘Yorkshire Tea Band’ during the tea-breaks at all Investec Test Matches.

ECB Commercial Director Sanjay Patel said: “Cricket and tea are a natural fit for a successful marketing campaign and we are delighted that we have helped Yorkshire Tea achieve wider exposure via this sponsorship – and become one of the UK’s best known brands.

“We look forward to developing our relationship still further over the next three years and warmly welcome Yorkshire Tea’s desire to play their part in enhancing fans’ match-day experience at all our international venues.”

Kevin Sinfield, malady Head of Brand Marketing at Taylors of Harrogate, said: “Coming from a county with such a strong cricketing heritage, we’ve always felt a close connection to the game, right down to the illustration of a village game on our box.

“As the ‘Official Brew of England Cricket’, we’re here to ensure that cricket fans enjoy the tea break almost as much as the game. Over the next few months and years, fans of the game can expect to see more exciting tea break action as we further develop our partnership.”

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