East West Bank Agrees Houston Rockets Deal

By Community | September 21, 2012

East West Bank has announced it signed a three-year agreement with Houston Rockets. Like to try to capitalise on the popularity of the franchise’s recruit, Jeremy Lin, who draws large numbers of viewers from and Asia.

“He’s a good role model,” said Esau Liu, senior vice president and southwest region manager at East West Bank in Houston. “With the strategic alliance with the Rockets, in terms of marketing and promotion in China, I think it’ll be significant.”

Terms of the deal have not been announced.

East West Bank has operations in China and focuses its resources and strategy on both the U.S. and China markets.

The deal “should be a good tactic to support our corporate strategy for the U.S. and China markets,” Liu said.

The Houston Rockets are already a well-known entity in China because of Yao Ming, who played for the the club between 2002 and 2011.

The deal will give East West Bank “both in-arena and on-air exposure,” according to a statement. {jcomments on}