Ear to the Ground announces US office launch with two senior hires
July 25, 2022
Ear to the Ground, the sports, esports and gaming creative agency has opened in LA and kicked off with two senior hires.
The creative agency’s US offices will service current global and US-based clients such as PlayStation, New Balance and Coca-Cola. The team will also seek to grow the client base with new state-side clients using the agency’s unique Fan Intelligence® model that taps into the future of fandom and works with brands to lead culture.
Olu Green has been appointed Sport, Culture and Talent Director North America, and Jessica Domain is Senior Influencer Marketing Manager North America. Both Jess and Olu will be working across the agency’s major US based clients and will be collaborating closely with Ear to the Ground’s UK offices. The move comes as part of a major global business strategy from the creative agency, which holds ambitious plans to grow its US business to become 25% of its European business by 2023.
Olu is a talented marketeer with a wealth of experience across US sports, entertainment, and gaming. Olu has both client and brand-side experience including Beats by Dre, and Call of Duty. Jessica is a prolific gamer who started her career promoting a League of Legends forum and has managed high profile clients such as Tencent.
With eyes firmly on the FIFA Men’s World Cup 2026 and 2028 Olympics, Ear to the Ground is using its experience in brand strategy and activation for major brands across large-scale sport events (both sponsors and none), to pick up further substantial work in North America.
Richard Adelsberg, Chief Executive Officer at Ear to the Ground, commented: “Launching a US base has been a long-term plan of ours. With at least three major North American clients being serviced from the UK we believe the time is right to establish a permanent US footprint.
“Looking ahead, the FIFA Men’s World Cup 2026 and 2028 Olympics are big opportunities for us but I’m equally excited about the esports potential in such a vast mature market. Fan Intelligence® specialises in bringing fans to the heart of our clients’ challenges and this will only continue as we look find our next major LA based hire. We’re looking for a culturally aware strategic Creative Director who loves the idea of collaborating with our network of 11,000 fans around the world. We’re confident our experience, Fan Intelligence® and our talented new hires will ensure we will be seen as one of the North America’s leading sports, esports and gaming agencies.”