E1 Signs Sports.com As Prediction Partner
2 hours ago
E1 has signed Sports.com Predict as its Official Prediction Partner for the 2026 season.
The all-electric raceboat Championship has established itself as one of the fastest-growing series in sport. Its growing roster of team owners are drawn from some of the most recognisable names in sports and entertainment.
The head-to-head race format, combined with its mix of short and long lap configurations, creates a natural fit for fan-based prediction engagement, offering multiple decision points across every race weekend.
The partnership will be integrated across the fan journey through exclusive prediction market rights, on-site branding, digital and social media activations, QR-enabled fan experiences, premium hospitality engagement, collaborative content, and broadcast integrations.
As a modern digital sports platform, Sports.com Predict shares E1’s ambition to redefine the future of sport, making it a natural partner to help grow the Championship profile and connect with a growing fan base.
The prediction market industry has seen rapid global growth in recent years, with fans increasingly drawn to the peer-to-peer nature of these transactions. The partnership reflects E1’s ambition to deepen fan engagement and offer new ways for its growing global audience to interact with the sport.
Jamie Copas, Chief Executive Officer, E1 said: “We’re delighted to welcome Sports.com Predict on board as E1’s Official Prediction Partner. They bring real expertise in fan engagement, and this partnership gives our audience an even closer connection for every race.”
Daniel Bailey, Chief Commercial Officer of SEGG Media, said: “E1 represents exactly the kind of pioneering sporting property that we want Sports.com Predict to partner with. Fans increasingly look to participate in the action, not simply watch it, and prediction markets create an entirely new layer of engagement around live sport; this coupled with E1’s exciting race format and audience reach makes the partnership incredibly exciting.
“Becoming the Official Prediction Partner of the UIM E1 World Championship allows us to showcase how Sports.com Predict can enhance the fan experience while creating new commercial opportunities. We believe this partnership is an important first step in demonstrating how prediction markets can become a valuable part of the future sports ecosystem.”