Cal Athletics, Dialpad Announce Landmark Jersey Patch Sponsorship

In a landmark moment for California Athletics, Dialpad – the AI platform for customer experience – has been selected as the inaugural jersey patch sponsor across all 30 of the Golden Bears’ sports programs. Dialpad has also been named the Official AI Platform for Fan Experience of Cal Athletics in what is the largest corporate partnership in Golden Bears history.

The partnership ties two forces at the leading edge of AI onto the same team at the epicenter of AI innovation. UC Berkeley is at the forefront of AI, the ground zero where the startups, professors and students defining the field come together, making it a natural home for Dialpad.

“This is a historic moment for Cal Athletics,” Cal Co-Directors of Athletics Jenny Simon-O’Neill and Jay Larson said. “Our partnership with Dialpad will have a profound impact on our student-athletes, department and university as we move forward in this dynamic era of intercollegiate athletics. Craig Walker, Dialpad’s CEO, is a true Golden Bear, and we are thrilled to work side by side with him and Dialpad in this new venture.”

“This sponsorship is a vital step for Cal Athletics, and for the university,” said Chancellor Rich Lyons. “In the evolving landscape of college sports, collaborations like this with partners who share our values help provide the support our student-athletes need to thrive and excel. We’re proud to partner with Dialpad, and welcome their vote of confidence as we launch a new era of excellence for Cal Athletics.”