Dwight Howard Headlines Duracell’s New Marketing Program

By Community | March 23, 2012

Duracell, buy sale a Procter & Gamble (P&G) brand, anabolics announced the launch of its “Rely on Copper to Go for the Gold” program, headlined by six-time NBA All-Star and 2008 Olympic Gold Medalist Dwight Howard.

It also featured Olympians Hunter Kemper (triathlon), siblings Mark and Diana Lopez (taekwondo), and Olympic Gold Medalist Summer Sanders, “Rely on Copper to Go for the Gold” gives consumers a portal to provide encouragement for the athletes through videos, pictures and texts as they train and compete for the Games in London.

Just as athletes rely on the power of their devices when training, they also rely on the power of fan support. Duracell’s online Virtual Stadium will offer consumers the unique opportunity to experience the road to the Games through the eyes of these world class athletes, and in turn, send them the power of encouragement and inspiration through video, text and photo messages. Additionally, by submitting motivational messages to the Duracell Virtual Stadium, consumers have the chance to win a trip to the Sochi 2014 Olympic Winter Games or a $500 Visa gift card.

“Whether in training or using battery power in their everyday lives, athletes trust in Duracell to make sure they are always prepared for what life has to offer,” said Volker Kuhn, General Manager for Duracell North America. “Duracell is committed to powering Team USA, and it’s our privilege to provide consumers with a tangible and meaningful way to help athletes achieve their Olympic Games dreams.”

by Ismail Uddin