Discovery Networks UK & Ireland Appoints Mean Broadcast for TV Advertising Sales
August 18, 2015
Discovery Networks UK and Ireland has awarded a multi-year advertising and sponsorship sales contract for British Eurosport and British Eurosport 2 to Mean Broadcast.
The decision follows Discovery Communications’ agreement confirmed in July to acquire full ownership of Eurosport.
Discovery Networks UK and Ireland appointed Mean Broadcast to the commercial sales business for the British Eurosport TV channels in an extension to a long term deal.
The contract begins with immediate effect and includes responsibility for managing airtime sales, viagra 40mg channel and programme sponsorship and brand partnerships working with media and advertising agencies and brands.
“I was really impressed by the approach, creativity and entrepreneurial spirit of Mean Broadcast, said Martin Heaton Cooper, VP, Commercial Development, UK, Ireland and International Advertising Sales, EMEA at Discovery Networks.
“They have a fantastic track record and are the ideal partners to enable brands to reach our passionate TV audiences around the best of domestic and international sport.”
John De Napoli, Managing Partner at Mean Broadcast said: “Over the last five years Mean Broadcast has played an integral part in developing British Eurosport’s business in the UK. Our sales strategies and partners have been the key to the success that both Mean Broadcast and British Eurosport have achieved.
“Our work has successfully helped to establish British Eurosport as a major commercial sports channel in the UK.”
In June, Discovery and Eurosport won the TV and multiplatform rights for the Olympic Games from 2018 to 2024 (2022 to 2024 in the UK).