Director of Marketing – Minnesota Timberwolves & Lynx

By iSportconnect | September 20, 2016

Location: Minnesota, therapy USA

Closing Date: 3rd October

Overview:

Primary responsibility of this position is to successfully develop and implement fully-integrated, multi-channel strategic marketing and promotional campaigns designed to build awareness both locally and globally, engage fans, drive ticket sales, and achieve annual business goals. The Director of Marketing will be an energetic leader who serves as a brand guardian and the consummate team player.

Essential Functions

Reasonable accommodations may be made to enable individuals to perform these essential functions:

– Work closely with Broadcast, Live Programming and Entertainment, Public Relations, Creative Services and Digital Media departments to successfully execute cross-platform campaigns that consistently represent the brand standards of the teams.
– Review and approve all creative output for brand and objective consistency, and lead review process with all key stakeholders as necessary.
– Develop and lead events strategy that promotes awareness and engages fans.
– Plan and oversee all advertising activity including out of home, television, radio, print, digital marketing, social media and direct mail to drive ticket sales.
– Liaise with advertising agencies to maintain expert knowledge of campaign results and proactively adjust approach as needed to optimize efforts.
– Oversee and track Marketing budgets to ensure all initiatives are within the approved parameters.
– Lead brand awareness efforts internally, ensuring staff is well-versed on brand purpose and essence to serve as the ultimate brand stewards for the teams.
– Partner with Ticket Sales and Service and Business Intelligence teams to create targeted campaigns focused on growth and retention of season ticket memberships base, single game sales, partial plan sales and groups sales.
– Collaborate with Partnerships Sales and Activation teams to ensure all partners are positioned to achieve their goals and enhance the teams brand experiences.
– Utilize market, league and team generated research to enhance marketing efficiencies and deliver a best-in-class brand expression for the organization.
– Act as primary liaison for the Marketing department with all business units within the organization to facilitate and optimize communications and marketing efforts.
– Develop, mentor and lead staff members.

Other Duties


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Knowledge, Skills, Abilities & Other:

– Strong written and verbal communication skills required.
– Computer skills required: experience with Microsoft Office (Word, Excel, Power Point, Outlook) is preferred.
– Able to work flexible hours including nights, weekends and holidays.
– Ability to work well on a team and independently.
– Ability to manage all processes and tasks in the department

How to Apply

Click HERE to apply