Director of Digital Media – Minnesota United FC

January 27, 2017

Location: Minnesota, USA

Closing Date: Open until filled


The Director of Digital Media is responsible for all digital strategy, including internet, email, database, APPs, social media and other interactive Digital initiatives. This person will work closely with the appropriate operations, marketing, communications, and sales departments, as he/she drives the strategy and development of marketing and team content for distribution via various MNUFC platforms including, but not limited to:, blogs, third-party websites, social media, APPs, etc. This person will supervise the Digital Content Manager, the Social Media Coordinator, and the Marketing Coordinator. This position is located in Golden Valley, MN.

Essential Job Functions:

·         Direct and manage all digital strategy for MNUFC (websites, email communications, social media platforms, and mobile applications)

·         Serve in a leadership role within the department

·         Deliver an integrated digital strategy across a variety of departments: Marketing & Communications, Ticket Sales & Service, Sponsorship, etc.

·         Develop unique digital content and direct strategic digital plans for a variety of organization-wide initiatives (breaking news, ticket sales, MNUFC programs, promotions, events and more)

·         Create fan-engagement initiatives to increase followers and encourage interaction with MNUFC digital assets (, social media platforms and mobile), including customized content, trivia, polls, contests, sweepstakes and more

·         Monitor and track trends in digital content consumption to help make decisions on what content is resonating with users

·         Develop and measure key metrics for large initiatives and develop plans for course correction when needed

·         Create and provide dashboards including benchmark information and recommendations for future initiatives. Utilize metrics to optimize the user experience and increase engagement and reduce drop-off rates

·         Act as key MNUFC liaison to Major League Soccer Digital department

o   Disseminate messaging to/from appropriate internal stakeholders

o   Guide creation of custom landing pages.

·         Supervise MNUFC Digital Department personnel

·         Develop and manage a yearly editorial calendar of key events, announcements, unique content and various storylines for digital offerings

·         Generate content ideas and organize production of behind-the-scenes videos for, APPs, social media assets and Video on Demand

·         Develop creative campaigns and manage execution for special initiatives

·         Develop creative strategy and manage execution for social media promotions and campaigns (scavenger hunts, in-park social media promotions, etc.)

·         Establish and maintain budgets for digital initiatives, video production, special events relating to social media engagement

·         Monitor effectiveness of all MNUFC digital efforts and track progress by creating and delivering monthly progress reports

·         Other duties as assigned


·         Bachelor’s degree required, and a concentration in journalism or English is preferred

·         At least three years of experience working at a digital agency required

·         A minimum of five years of experience directly relevant to above tasks and responsibilities with demonstrated record of accomplishment

·         Solid experience in sports/entertainment is strongly preferred

·         A broad and practical knowledge of writing, editing, proofreading, advertising and digital in addition to professional and sound judgment

·         A proven track record growing an online audience via various forms of content, fan interactivity and engaging promotions

·         Demonstrated success in implementing copywriting skills in a similarly-sized and high profile organization is strongly preferred.

·         Ability to collaborate and work together as a part of a team with all departments within the organization

·         Strong written and verbal communication skills

·         Vivid imagination, fluency with language and a talent for persuasion

·         Working knowledge of photography and video camera, including intermediate video editing skills.

·         Familiarity with Microsoft Office

·         Ability to work flexible hours, including some evenings, weekends, and holidays


How to apply: visit