Director of Business Strategy – Nashville Predators

By iSportconnect | August 5, 2016

Location: Nashville, bronchi US

Closing Date: 26th August 2016


  • – Manage and develop our season ticket loyalty program Smashville Rewards.

  • – Create, distribute, and analyze fan surveys to Predators fans and season ticket holders.
  • – Manage CRM system, including upgrades, administrative tasks, and user support.

  • – Utilize research tools such as Archtics, CRM system, MailManager, Prospector, Scarborough, Neilson and JD Power to generate incremental revenue through the collection and utilization of data.

  • – Daily evaluation of ticket inventory and pricing to make recommendations to SVP Ticket Sales to maximize ticket revenue

  • – Direct contact between Nashville Predators and data warehouse company SSB

  • – Manage facilitation of presale/on-sale strategies, special promotions, and offers through Ticketmaster/Archtics.

  • – Design and develop custom reports using SQL.

  • – Analyze sales trends to increase the team’s return on investment (ROI) as it relates to all telemarketing, direct mail, and e-mail sales campaigns.
  • – Interface with marketing department on the following projects, but not limited to, web content, links, and ticket information for bi-weekly newsletter and other projects assigned by Sr. VP of Ticket Sales.

  • – Manage social media assets which include Facebook and Twitter.

  • – Create and generate all requested sales and service related reports, including daily sales activity reports.

  • – Work with Ticketmaster on retargeting ads, scheduling CENs (client email notification) creating presale codes and pulling list for distribution of offers.

  • – Work with Marketing Department to generate new subscribers to our e-mail database using cross-departmental methods (fan surveys and season ticket stubs, for example) and ensure growth of the database with relevant list purchases and data acquisition.

  • – Oversee the process of data compilation regarding customer service initiatives at Predators Games.

  • – Proactively generate sales leads, and list and plan follow ups.
  • – Responsible for analysis of each sales campaign and for developing analytical reports that measure the ROI with targeted databases.
  • – Assist in developing strategy for web based and direct mail lead generation projects and responsible for executing web based and direct mail sales programs.

  • – Customize and integrate CRM with other products and services (e.g. UPS tracking).

  • – Determine new opportunities for ways to improve sales and service efficiencies through the use of CRM functionality.

  • – Perform other tasks and projects as required.

Minimum Requirements:

  • – Four (4) year Bachelor’s degree.

  • – Minimum of three plus (3+) years of experience in database design/management/database marketing.

  • – Exceptional computer skills, particularly working with large databases and MS Office products.

  • – Technical knowledge – experience with Microsoft CRM, SQL, SSB, MS-Access; experience with Archtics, Mail Manager, MS SQL-server and MS Visual Basic a plus.

  • – Knowledge of regression analysis and other statistical tools/techniques.

  • – Ability to manipulate data into clearly understandable end user reports.

  • – Proven ability to handle and prioritize multiple assignments.

  • – Excellent oral and written communication skills.

  • – Excellent interpersonal skills and ability to work collaboratively with others.

  • – Proven track record of results in a database management environment. Previous experience in the sports industry a plus.

  • – Flexible schedule – ability to work evenings, weekends and holidays as required.

  • – Willingness to travel occasionally.

  • How to Apply

  • Click to apply HERE