Director of Business Strategy – Nashville Predators

August 5, 2016

Location: Nashville, bronchi US

Closing Date: 26th August 2016

Overview:

– Create, distribute, and analyze fan surveys to Predators fans and season ticket holders.

– Manage CRM system, including upgrades, administrative tasks, and user support.
– Utilize research tools such as Archtics, CRM system, MailManager, Prospector, Scarborough, Neilson and JD Power to generate incremental revenue through the collection and utilization of data.
– Daily evaluation of ticket inventory and pricing to make recommendations to SVP Ticket Sales to maximize ticket revenue
– Direct contact between Nashville Predators and data warehouse company SSB
– Manage facilitation of presale/on-sale strategies, special promotions, and offers through Ticketmaster/Archtics.
– Design and develop custom reports using SQL.

– Analyze sales trends to increase the team’s return on investment (ROI) as it relates to all telemarketing, direct mail, and e-mail sales campaigns.

– Interface with marketing department on the following projects, but not limited to, web content, links, and ticket information for bi-weekly newsletter and other projects assigned by Sr. VP of Ticket Sales.
– Manage social media assets which include Facebook and Twitter.
– Create and generate all requested sales and service related reports, including daily sales activity reports.
– Work with Ticketmaster on retargeting ads, scheduling CENs (client email notification) creating presale codes and pulling list for distribution of offers.
– Work with Marketing Department to generate new subscribers to our e-mail database using cross-departmental methods (fan surveys and season ticket stubs, for example) and ensure growth of the database with relevant list purchases and data acquisition.
– Oversee the process of data compilation regarding customer service initiatives at Predators Games.

– Proactively generate sales leads, and list and plan follow ups.
– Responsible for analysis of each sales campaign and for developing analytical reports that measure the ROI with targeted databases.

– Assist in developing strategy for web based and direct mail lead generation projects and responsible for executing web based and direct mail sales programs.
– Customize and integrate CRM with other products and services (e.g. UPS tracking).
– Determine new opportunities for ways to improve sales and service efficiencies through the use of CRM functionality.
– Perform other tasks and projects as required.

Minimum Requirements:

– Four (4) year Bachelor’s degree.
– Minimum of three plus (3+) years of experience in database design/management/database marketing.
– Exceptional computer skills, particularly working with large databases and MS Office products.
– Technical knowledge – experience with Microsoft CRM, SQL, SSB, MS-Access; experience with Archtics, Mail Manager, MS SQL-server and MS Visual Basic a plus.
– Knowledge of regression analysis and other statistical tools/techniques.
– Ability to manipulate data into clearly understandable end user reports.
– Proven ability to handle and prioritize multiple assignments.
– Excellent oral and written communication skills.
– Excellent interpersonal skills and ability to work collaboratively with others.
– Proven track record of results in a database management environment. Previous experience in the sports industry a plus.
– Flexible schedule – ability to work evenings, weekends and holidays as required.
– Willingness to travel occasionally.
How to Apply
Click to apply HERE

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