Director Business Development – PGA Tour Asia

November 7, 2016

Location: Kuala Lumpur, Malaysia

Closing date: Until filled


The Director of Business Development is responsible for developing, generating and closing sales for the CIMB Classic, as well as other sponsorships for the PGA TOUR in Pan Asia. This position reports to the Commercial Director, CIMB Classic.

Key Responsibilities

  • – Achieve or exceed annual sales budget which includes sustaining and renewing client relationships.
  • – Develop and maintain corporate leads on a daily basis which includes creating and maintaining a prospect list by zone, business category, and size of company with a specific action plan for each prospective client.
  • – Develop and implement strategies to drive sales. This may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors.
  • – Develop and execute a professional sales presentation, which creates a value statement based on benefits and features for each target audience.
  • – Activate brand in the corporate, conference and event planning communities by cultivating positive relations with key contacts.
  • – Provide oversight of the program’s portfolio and coordination of all communications with other Headquarters support departments.
  • – Evaluate market reactions to revenue programs.  Ensure that timely adjustments of marketing strategies and plans are proactively formulated and implemented to meet changing markets and competitive conditions.
  • – Create/work with event to ensure we are utilizing all assets to sell.
  • – Provide monthly evaluation of progress against set annual goals.
  • – Aggressively pursue prospects through initial contact strategy and execution, sales presentations, written proposals, follow-up information, negotiation, deal closing and contract execution.
  • – Identify prospects for sales for PGA TOUR properties including Media, PGA TOUR Title Sponsors, Official Marketing Partnerships, and other Corporate Marketing. This may include analyzing the market, consumer, and competitive information.
  • – Understands TOUR’s current business needs and potential partner opportunities and designs marketing campaigns which assist in the growth of marketing partnerships.

Skills & Experience Required:

  • – Bachelor’s degree in Marketing, Business, or related area required.
  • – Five to Seven years of proven commissioned sales experience, in sports, event management, media or hospitality. Golf tournament or event management sales experience is a plus preferred.
  • – Demonstrated capacity to communicate effectively within and across diverse groups
  • – Solid organisational skills and attention to detail
  • – Ability to generate new sales leads and close sales deals. Travel as needed and may work on-site at select golf events for specified periods of time.
  • – Proficient with Salesforce or similar CRM applications and MS Office Software applications.
  • – A professional image and ability to work as a team is essential.
  • – Bilingual/multi-language skills is preferred, but not required.

Please click here to apply