Digital Media Cafe Blog – Featuring MotoGP, Manchester United, Bayern Munich & Paul Bonhomme – David Granger

August 13, 2014

Hello and welcome to this week’s Digital Café blog.

Fast Talk: The MotoGP Twitter Interview

We’ve seen Twitter used as a crowdsourcing interview technique before. It’s quick and effective. A little like the two interviewees in the Faster show in which two of the leading MotoGP riders put questions from fans to each other. Dani Pedrosa and Repsol Honda team-mate and current world champion Marc Marquez put questions to each other which had been sent in by fans. The quiz ranges from their desire to racie in F1 to their favourite track corners to where they keep their trophies and it’s not only a way to get more interaction between athletes and fans, but also good to see the relationship between the two riders.

Second Screen Stadia: For & Against

In America sport is finding ever more progressive ways to link fan and spectacle. The Jacksonville Jaguars has just announced a major technology partnership with Extreme Networks Inc which will see, as part of the deal, top end wi-fi connectivity so fans can use mobile devices at games and the American football team can interact with them via apps and push unique content to spectators. Interestingly, in contrast this week Manchester United has written to fans to say iPads and large electronic devices are now banned from Old Trafford. While the list of articles you shouldn’t take to games includes some obvious ones like weapons and flares, the inclusion of tablets and laptops does seem a little over-zealous. At a time when second screen is not only increasing in popularity, but actually being encouraged by some clubs, removing access to that content by banning certain devices is counter-intuitive. But, what you think? Should devices be banned so you can actually enjoy the game, or are mobile devices as much part of the match as half-time hot dogs? Let us know below

Bayern Munich: Taking Soccer to the States

The rush to secure new-found football fans in the States continues apace. The latest European club to virtually cross the Atlantic is Bayern Munich. To capitalize on potential new supporters the club has launched a brand new, US-focused website at As well as content tailored for American fans, users will also have access to other Bayern Munich platforms such as Perhaps football finally has put down roots in the US, post-Brazil. And digital outreach like the Bayern Munich site can only help them grow.

Social high Flier: Paul Bonhomme

The athlete we’ve shone a social spotlight on this week is aerobatic ace Paul Bonhomme. In between flying passenger jets for British Airways, Bonhomme competes in the Red Bull Air Race series and you can check out the build-up to the UK round this weekend via his excellent Twitter and Facebook feeds – they include some incredible inflight shots.

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Having spent eight seasons in Formula One managing the digital channels for world champions Red Bull Racing, David Granger now runs Fact 51, a social and digital content agency.

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