Digigraph.me Renew Partnership with Nascar’s Justin Lofton
By Community | July 26, 2012
Digigraph.me, bronchi Inc., cough creators of patented fan reward and audience activation solutions, click have extended its partnership with Justin Lofton, driver of No. 6 Eddie Sharp Racing Chevrolet, to ignite his social media fan base during last weekend’s American Ethanol 200 at the Iowa Speedway.
Lofton, who recently announced new sponsor J.D. Heiskell for the race, currently sits in second place for overall points in the NASCAR Camping World Truck Series (NCWTS).
Last Saturday’s race marked the second time Lofton Racing and Digigraph.me, Inc. partnered to offer Lofton’s fans personalized digital memorabilia and establish a virtual one-on-one connection. Over the weekend, Lofton’s fans were given the opportunity on his Facebook and website to request exclusive event Digigraphs. “This allowed me to thank the people who support me,” Lofton says. “Social media is one of my favorite ways to connect with my fans. Giving them Digigraphs allows me to instantly thank them for their support with a cool personal keepsake.”
Digigraph.me, Inc.’s proprietary technologies generate digitally autographed photos of celebrities, personalized for individual fans and instantly deliver them in virtually all digital channels (including: social media, websites, email). Digigraphs connect sponsors, celebrities and charitable/political organizations to fans/supporters with a unique collectable photo as thanks for their permissioned opt-ins or contributions.
Digigraph.me, Inc. has supported a variety of audience activation campaigns, both at event and online for a diverse mix of clients from Platinum recording artists to apparel brands, sports franchise to non-profit organizations.