Digigraph.me Ink Partnership with Formula Drift’s Ford Racing

By Community | October 19, 2012

Digigraph.me has agreed a partnership with Ford Racing of the Formula DRIFT Pro Championship.

With a goal of enhancing the fan experience and engagement at the “Title Fight” of the Formula DRIFT Pro Championship in Irwindale, CA, Digigraph.me partnered with Ford Racing to offer attendees a personalized, digitally-autographed keepsake from the team’s star drivers, Justin Pawlak and Vaughn Gittin Jr.

Digigraph.me, Inc. a Southern California-based company with a growing clientele, reached out to fans with several options for getting their instantly-delivered, personal digital souvenir. Driver cards were distributed to the crowd at Irwindale Speedway, giving them the option to text their request and receive the personalized autographed, Digigraph, on a mobile device.

In addition, a social media campaign was implemented by both Ford Racing and its drivers. Pawlak, Gittin Jr. and the team tweeted and sent out Facebook messages with a call to action for fans. This option allowed the Formula DRIFT patrons to access a web form and have the Digigraph sent directly to their email inboxes.

“These drivers have very passionate fans that are mobile savvy, so the Digigraph execution was a perfect fit,” said Trisha Habucke, Digital Marketing Manager at Ford Motor Company. “It’s a great opportunity to give our fans something personalized that they can take home and share with friends and family, either in person or via social media.”

Digigraph.me CEO Barry Berkowitz added, “We’re thrilled to be working with Team Detroit, helping their Ford Racing clients engage devoted motorsports fans with personal connections to the Drivers they admire. It’s a rare privilege to foster communications between fans, drivers and the sponsoring brand, in the digital channels and on the devices where those fans consume & share that information. It’s an exchange where everyone involved wins and we’re proud to be a part of it.”

Recently, Digigraph.me successfully executed a similar campaign with NASCAR’s Trevor Bayne. That, along with the Ford Racing Digigraph campaign, stemmed from a solid partnership with Team Detroit. The Michigan firm offers world-class advertising and a variety of pro-bono work benefiting arts, education, non-profits and small businesses.