Denver Broncos Partner with Wayin to Create New Social Media Hub

July 26, 2013

Wayin, ampoule a social hub platform, order announced that it teamed up with the Denver Broncos to create a new social engagement hub for the NFL franchise.

The customizable platform creates a singular point of access for fans by visualizing fan, ed player, and team-generated social content. The social hub was launched today to celebrate the beginning of Broncos Training Camp.

By including hashtags, media key terms and Twitter handles, the Denver Broncos hub will drive in-the-moment media engagement for fans and players alike. The Denver Broncos Hub will make it possible to follow all of this activity in one organized, customized and highly visual format.

The Denver Broncos are the latest in a series of other NFL organizations—including the Atlanta Falcons and the St. Louis Rams—to create its own customized WayinHub.

“At Wayin, we recognize that major brands like the Broncos are continually looking for ways to aggregate the large amount of social media content about their team and players,” said Wayin CEO Elaine Wood. “The WayinHub allows the Broncos to better understand what resonates with fans, whether it’s scores and stats or individual player updates. Right in our backyard in Denver, the Broncos are the latest brand to truly understand the true value of social media engagement.”

“We wanted to build a visual, engaging experience that allows Broncos Country to have minute by minute updates at their fingertips,” said Mac Freeman, Senior Vice President of Business Development, Denver Broncos. “Our fans are extremely tuned into social media, making tools like Twitter more important than ever before. Through the Denver Broncos social hub powered by our local partner – Wayin, fans and followers have a one-stop shop for highlights, stats and important team Tweets and photos.”