De’Longhi and Kenwood Extend Rabbitohs Partnership

By Community | August 20, 2012

National Rugby League (NRL) side South Sydney Rabbitohs have announced the re-signing of De’Longhi Group home appliance brands De’Longhi and Kenwood as major corporate partners of the club.

The renewal ensures that both brands will sponsor the team for an additional two years.

The De’Longhi logo will appear on the front of the club’s away and alternate shirts while the Kenwood logo will appear on the sleeve of the team’s playing jerseys and the front of the Rabbitoh’s training jerseys for the next two NRL seasons.

Rabbitohs CEO Shane Richardson said: “De’Longhi and Kenwood are premium brands in their respective markets and we’re very proud to be continuing our association with both companies.

“Our aim has always been to associate ourselves with premium brands, particularly amongst our family of major corporate partners.

“These renewed corporate partnerships represent a vote of confidence in what we are doing and achieving as a Club on the field as well as off the field and in our local communities through Souths Cares, and we look forward to working with the teams at De’Longhi and Kenwood for the long term.”

CEO of De’Longhi Australia and Kenwood, Paolo Albertoni, added: “We are very pleased to extend our association with the South Sydney Rabbitohs for another two seasons with both our brands De’Longhi and Kenwood.

“We have been sponsoring Souths for the last five seasons and we see real value coming from this association in raising the awareness and equity of our brands in Australia.

“Our partnership goes a lot further than a brand logo on a jersey. We share the same values, we collaborate at all levels, and we are always looking for better ways of leveraging this great relationship on the field and off the field.”

Financial terms were not released but based on similar agreements, De’Longhi Group’s overall commitment to the Rabbitohs is likely to be worth between US$800,000 to US$1.2 million annually.