DAZN Will Start Showing Advertising

Sports streaming company DAZN will start running advertisements some time this year. Until now, DAZN has been ad-free.

During 2019, DAZN will introduce ads from Volkswagen and brewery Krombacher, as well as two betting operators, a unit of Malta’s Tipico Group and bwin Interactive Gaming.

DAZN operates live and on-demand streaming content in Germany, Austria, Switzerland, Italy, Spain, Japan, Canada and the USA and plans to launch soon in Brazil.

DAZN parent Perform Group is also re-branding itself as DAZN Media, it said on Wednesday.

Commenting on the advertising move, Stefano D’Anna, Perform Managing Director worldwide Sales, stated: “DAZN has set out to change the way the world sees sport and we now feel that we are in a position to change the way brands engage with sports fans,”

DAZN has, meanwhile, joined forces with media brand Golden Boy to launch a monthly boxing series.

The series debuts on Thursday, March 21, 2019 at Avalon Hollywood and consists of a three-hour program including a two-hour block of live fights followed by a one-hour studio show.

The studio show will feature renowned writers from Ring Magazine as they provide in-depth analysis and previews from boxing events around the globe. The series will be distributed to regional cable channels throughout the U.S. as well as across the globe on international TV stations and networks.

Former champion Oscar De La Hoya, Chairman and CEO of Golden Boy said: “This Golden Boy DAZN series reinforces our commitment to making fighting entertainment more accessible and affordable to the masses. We’re proud to deliver boxing fans great live fights along with the new Ring Report, a weekly studio show covering the world of boxing with an innovative social media twist and content from top boxing bloggers in the business.”