David Beckham Unveiled as Jaguar Brand Ambassador in China
March 7, 2014
David Beckham has been revealed as the new Jaguar brand ambassador for the Chinese market.
The appointment has been made to help support Jaguar’s forthcoming product launches in the Chinese market.
The former England and Manchester United ace will be staring in a series of TV commercials and print adverts exclusively in China. The brand’s latest production model, the F-Type Coupe, will be the first model to get Beckham’s official backing, while plans to promote the XJ saloon have also been made.
“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British,” said Beckham. “It’s an honour to support a brand with such an amazing heritage.”