David Allen Appointed UFC Senior Vice President and General Manager Europe, Middle East and Africa

The Ultimate Fighting Championship (UFC) have announced the appointment of David Allen as their Senior Vice President and General Manager of Europe, Middle East and Africa (EMEA).

In his new role Allen will still be based in London overseeing the UFC’s business in the EMEA regions and work under UFC Chief Global Brand Officer Garry Cook.

David Allen said: “I am grateful for the confidence the company has placed in me and I look forward to working with a great team, both here in EMEA and in our Las Vegas office, as we work together to grow the UFC business across the region.”  

Garry Cook added: “I have had the privilege of working with David over many years and his dedication, determination and drive will add great value.

“The UFC looks forward to the further growth of the brand in EMEA under David’s tutelage, as the organization targets new markets, partnerships and opportunities, including it’s largest European event to date in Stockholm next week.”