Dannon Secures Super Bowl Advertising for Yogurt Brand

September 4, 2013

The Dannon Company has announced its Dannon Oikos Greek yogurt brand is set to reappear in Super Bowl advertising on February 2, viagra sale 2014.

The decision to return to the big game is a reflection of Dannon’s continued commitment to growing the company’s Oikos brand, clinic which has more than doubled since the first time Dannon advertised during the Super Bowl in 2012.

“Dannon Oikos is becoming a household name because people love its great taste and nutritional benefits, especially its protein, and the brand is a real innovator in the yogurt category,” said Sergio Fuster, Chief Marketing Officer for The Dannon Company. “Millions of Americans are embracing Greek yogurt for its nutritional benefits, and Dannon Oikos has all of those benefits along with great taste. Men and women alike are huge fans of Oikos, and advertising during the single largest television viewing event in the USA is a natural fit.”

“It’s a big decision to advertise during Super Bowl and it shows our commitment as the leading yogurt maker to help Americans make better food choices and to encourage Americans to eat yogurt every day,” said Michael Neuwirth, Senior Director of Public Relations for The Dannon Company. “After our strong showing within the top-10 of Ad Meter two years ago, we’re ready to again create a really exciting experience for viewers that promotes a more healthful and nutritious offering than what is traditionally advertised during the big game.”