Content Manager – British Rowing

By iSportconnect | September 5, 2016

Location: Hammersmith, and London

Closing Date: 9th September


To lead the content management plan for British Rowing across all of our channels and support the wider communications and marketing deployment plan.


  • Proof reading and editing content to ensure consistency in terms of style, no rx quality and tone of voice.
  • Ensure content is optimised for search and user experience for all channels including online, medicine social media, email, mobile, video, print and in-person.
  • Map out a content strategy that supports and extends marketing initiatives, both in the short and long-term.
  • Work with content owners across the organisation to revise and measure particular content and marketing goals to meet the business objectives and ensure consistency across content.
  • Support all teams across the organisation by producing relevant and timely content.
  • Be an arbiter of best practices in grammar, punctuation, messaging, writing and style.
  • Develop standards, systems and best practices for content creation, distribution, content retrieval and content repurposing.
  • Conduct periodic competitive audits.
  • Work closely with the Graphic Design & Brand Executive on all creative and branding initiatives to ensure a consistent message and look and feel across all content and channels.
  • Present a positive image of British Rowing (including its committees, volunteers and staff) and the sport of rowing at all times.
  • Be a team player and at all times consider how the role can support the strategic objectives of British Rowing.

This list is not to be regarded as exclusive or exhaustive, as there may be other reasonable duties and requirements associated with the post, which British Rowing may call upon the post-holder to perform from time to time

Person Specification


  • Outstanding command of the English language.
  • Experience with creating compelling messages for different target audiences.
  • Proven editorial/writing skills.
  • Excellent proof reading and editing skills.
  • Clear understanding of what makes a compelling story and experience of how to tell a story using words, images, or audio.
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • Experience creating content for the web and growing a social audience.
  • At least (3) years’ experience in content management/communications.
  • Persuading and influencing skills.


  • Interest in and knowledge of rowing.
  • Experience of working within the sports industry.
  • Photographic / Videographic skills.
  • Media relations/PR.

Additional Information

Standard working hours are 9:00 to 17:00 although flexibility is required in order to ensure core objectives are achieved. National travel may be required.

How to Apply

Applications by CV and covering letter to Emily Gardiner , HR Manager at .