Connor Sports Hires RedTorch to Expand Exposure on Basketball World Cup Sponsorship

August 20, 2014

Sport surfaces provider Connor Sports has hired digital marketing specialists RedTorch to maximise the awareness of Connor Sports as the official court provider to the 2014 FIBA Basketball World Cup in Spain which takes place between 30 August – 14 September. 

The partnership is part of Connor Sports’ ongoing commitment to basketball’s governing body, cialis buy FIBA, and sees the launch of #CourtsideStories, a social media campaign where both stars and fans share their unique basketball experiences. 

“We are very excited to partner with one of the most respected temporary providers in sport, to deliver the incredible stories that unfold on their courts,” said Jonny Murch, Managing Director, RedTorch. 

“As basketball’s rebranded flagship tournament tips-off later this month, we’ll be working with Connor Sports to engage basketball fans, the industry, and other FIBA partners with #CourtsideStories to help showcase this great event.” 

Ron Cerny, CEO, Connor Sports added: “We became familiar with RedTorch through their work with SportAccord Convention, and are delighted to align with them on this new venture. 

“Effectively promoting our involvement in the World Cup to an international audience, whilst engaging the fans, has never been more important than it is today, and we believe RedTorch are perfectly positioned to assist us in this area.” 

FIBA’s World Cup features 24 teams, and is expected to attract a global TV audience of 800 million viewers across 171 countries.