CONCACAF signs a social-media partnership with Solive
By Shantanu Srivastav | February 13, 2018
Confederation of North, Central America and Caribbean Association Football (CONCACAF) has partnered with France based live-publishing software company, Solive to ensure maximum awareness of its competitions on social media.
Starting with the Scotiabank CONCACAF Champions League this month, the confederation will use Solive across multiple national teams and club competitions, both for men, women as well as youth tournaments.
Florent Marty, managing director of Solive said: “We are proud to expand our services in this region with such a prestigious partner. Solive bridges the gap between quality of content and reactivity, two important factors to generate engagement on social media. Solive is now working with over 30 clients in 8 different countries and CONCACAF will showcase all over the world the best of what Solive has to offer.”
Jean Manuel Jimenez, director of digital products and emerging technologies of CONCACAF said: “CONCACAF will become the first continental confederation to supplement its existing social media feed with premium contents produced via Solive. We are constantly evolving to remain at the forefront of digital media, as we continue providing our fans with the best platforms to witness the game’s action in unique, timely and memorable ways. Our partnership with Solive represents an opportunity to monetize our contents and to connect sponsors with our growing audience,”