Coca-Cola to Sponsor Kenya Athletes at London 2012 Olympics

By Community | July 17, 2012

National Olympic Committee of Kenya has announced a major partnership with soft drinks giant Coca-Cola.

The sponsorship is expected to cost Ksh5 million ($60,000). 

The deal will provide the committee with the resources to comfortably manage the team at the London Summer Olympics.

“As a worldwide partner of the Olympic Games since 1928, we have passionately worked with National Olympic Committees to support both athletes and teams in approximately 200 countries across the globe,” said Rocky Findley, Coca-Cola Kenya Country Manager.

“To show our support for Team Kenya and the National Olympic Committee of Kenya (NOC-K), we are providing a sponsorship of Ksh4 million cash as well as Ksh1 million worth of product. We believe that this sponsorship will go a long way in boosting & refreshing the team as they represent the nation and do us proud during this year’s Games.”

Dr. Kipchoge Keino, Chairman of NOC-K, added: “I would like to thank Coca-Cola for their continued investment in the youth of this country. This sponsorship will benefit athletes in their final preparations for the London 2012 Olympics. We will have a very strong team in London and I urge all Kenyans to rally behind them.”

To celebrate the achievements of the team, Coca-Cola plans to host a special banquet for them and NOC-K officials upon their return from London.

To bring the Olympic spirit to consumers and rally behind Team Kenya, Coca-Cola worked with popular artist and producer Madtraxx as well as two youth to create the Coca-Cola Kenya Olympic Anthem ‘Move To The Beat’.