Coca Cola sign Saudi Arabian Football Federation deal

Coca-Cola have signed up to sponsor the Saudi Arabian Football Federation as the ‘refreshing partner’ of the Saudi Arabia national football team and sponsor of the Saudi King’s Cup, ed the Crown Prince Cup and Super Cup.

As official sponsor of the Saudi National Team, Coca-Cola will back the squad as they aim to qualify for all upcoming international and regional tournaments.This includes the 2018 FIFA World Cup in Russia, where the KSA national team hopes to compete for the fifth time. By uniting the fans and building passion among them, Coca-Cola hopes to encourage the squad during all upcoming tournaments. 

The brand’s packaging, in-store displays and other customer experience assets will also be customized to highlight the partnership and encourage fans to show their passion for the team. Arwa water will also be the official water brand for all the sponsorship activities.

“Today we witness an important partnership with Coca-Cola, one of the leading global brands renowned for their history in supporting sports, as an official sponsor of the Saudi Arabian Football Federation. This new partnership reflects the importance and the stature of our federation, teams and the competitions we organize.” said Ahmed Eid, President of the Saudi Arabian Football Federation.