Coca-Cola Launch Olympic Torch Cinema Ad Campaign

June 20, 2011

As part of its Olympic Torch marketing activity, Coca-Cola has launched a new cinema advertising campaign featuring an up-and-coming British actor running with a torch across the UK.

Created by advertising agency Mother, the ad features the young actor Thomas Turgoose (This is England) running with a flaming torch, inspiring young people he passes to: “Nominate a friend and give them the chance to run with the Olympic torch.”

The aim of the campaign is to create excitement about the London 2012 Olympic Torch Relay, celebrating the role young people play in society and encouraging people to nominate a ‘Future Flame’.

Coke launched its ‘Future Flames’ campaign this month by showcasing a live music event in London, featuring appearances by Dizzee Rascal and Eliza Doolittle.

The Olympic Torch Relay kicks off in May next year and the route covers 8,000 miles across the UK.