Coca-Cola Appoints RT Marketing to Help with London 2012 Commitments

February 6, 2012

The Coca-Cola Company has employed RT Marketing to help manage its hospiatlity requirements during the London 2012 Olympic Games.

After a competitive pitch process against a number of UK and US based agencies, cough the company has been appointed to create, manage and deliver a number of elements relating to Coca-Cola’s hospitality requirements for The Olympic Games across three venues in London, a central London hotel, a central London restaurant and Coca-Cola’s official hospitality facility at the Olympic Hospitality Centre in the Olympic Park. 

Ben Rodber, director of RT Marketing, said: “To win such a prestigious contract confirms our position as one of the UK’s most creative and trusted agencies in the event industry. We are delighted to be appointed and we are looking forward to drawing upon our experience in the event, sponsorship and hospitality industries to deliver a creative solution for Coca-Cola in what will be a highly pressurised yet ultimately very enjoyable and rewarding summer for not only RT Marketing but London as a whole.”

Coca-Cola first got involvement with the Olympic Games in 1928, and the company has extended its sponsorship of the Olympic movement until 2020.