CNBC Named Lotus F1 Official Business Media Partner
By iSportconnect | March 7, 2013
Lotus F1 Team has announced CNBC as the team’s new Official Business Media Partner.
CNBC joins companies including Coca Cola, Microsoft and Unilever as partners of the Lotus team and their branding will be displayed on the nose of the team’s 2013 car, driver and pit crew overalls, team uniform, branding around the paddock and on marketing materials.
Eric Boullier, Team Principal, Lotus F1 Team said: “CNBC is a fantastic partner which highlights the growing importance of Lotus F1 Team as a vehicle for the business world. We are working with household brands such as Microsoft, Unilever and The Coca-Cola Company; brands whose actions are watched closely in the business world. Our partnership with CNBC brings us greater exposure in this environment and allows our business-to-business platform to flourish.”
Charlotte Westgate, VP Marketing & Communications, CNBC, added: “CNBC’s partnership with Lotus F1 Team is extremely exciting. It’s an innovative marketing solution which provides branding and commercial opportunities for both parties. The Formula 1 audience is complementary to our own influential and affluent viewer base around the world. We look forward to working with Lotus F1 Team and wish them success in the 2013 season”