Clorox Becomes Official Partner of US Soccer & Mexico Football Federation

By Community | February 27, 2014

The Clorox Company has reached an agreement with Soccer United Marketing (SUM) , the commercial arm of Major League Soccer, to become an official partner of the U.S. Soccer Federation and the Mexican Football Federation.

Under the terms of the agreement, Clorox will support male and female U.S. teams through sales and marketing campaigns highlighting its brands Clorox, Kingsford, Hidden Valley and Glad company. It will also support the male national team Mexico in the United States through a similar campaign in which are involved the Clorox, Kingsford and Glad brands. 

“Our affiliation with the company , focusing on football, fits naturally in us, as we share a remarkable image with families,” said Benno Dorer , executive and responsible for business operations , international vice president strategy and cleaning.

“With the legions of football fans from around the world – including myself – we hope that this partnership will allow us to build awareness regarding our brands with the base of loyal, enthusiastic and diverse sports fans.”

This year’s  marketing activities include running TV ads for bags of Kingsford harcoal and Glad waste; custom packaging ; lottery consumers with the chance to win up to $ 25,000 , plus listings in the shop, coupon deals messaging at the point of sale.

“Before the events of this year in Brazil , there has never been a better time to align with the sport of football now,” said David Wright, senior vice president of global sponsorship of Soccer United Marketing. “We are excited because the Clorox product range and we are a member of our range of football.”