City Football Group Launch Content Series With Etihad Airways
By Shantanu Srivastav | June 8, 2018
City Football Group has collaborated with Etihad Airways and Hays Recruitment to launch a content series, Flying Fit.
As part of the game, football players can clock up a number of air miles, both during the season and when representing their countries and maintain high performance when travelling.
Ed Sulley, Head of Research and Innovation for City Football Group’s Global Football department, said: “The Etihad Airways Medical Centre in Abu Dhabi has a wealth of knowledge and experience in the field of travel and working with them on Flying Fit has enabled us to provide our players and staff with the information and resources they need to be at their best.”
Patrick Pierce, Vice-President Marketing Partnerships for Etihad Airways, added: “Witnessing the collaboration between our aviation medical professionals and CFG’s sports science team has been a great experience. Because the wellbeing of our pilots, cabin crew, staff and guests is of upmost importance, we are proud to use our knowledge to help CFG enhance player performance and business productivity when travelling.”
Martin Dixon, EMEA Director at Hays, commented: “Flying Fit is a great way to provide this information for our colleagues and clients, and highlights what business professionals can learn from the world of elite sport. Throughout our partnership with City we have been able to use football as a tool to inform and inspire our staff and clients and we are delighted we are continuing the success of our partnership with the Flying Fit project.”