City Football Group and Coco Joy Seal Global Partnership

July 20, 2015

City Football Group (CFG) has signed a global partnership with coconut brand, anabolics  Coco Joy, order part of the FAL Food & Beverages range.

The partnership will extend Coco Joy’s partnership with A-League club Melbourne City FC, and begin new partnerships with sister clubs, Manchester City FC and New York City FC.

Coco Joy branding will be visible on Manchester City’s shirtsleeves during the Club’s current visit to Australia as part of a Tour Partnership.

Omar Berrada, Commercial Director of City Football Marketing, which brokers CFG’s commercial partnerships, said: “We have had an excellent relationship with Coco Joy in Melbourne and it is a fantastic success story for that partnership that we are now going to be working together at Manchester City and New York City FC as well.

“As the popularity of coconut based beverages continues to grow, there couldn’t be a better time to work with Coco Joy to bring the joy to our fans all over the world.”

Tim Xenos, CEO of FAL said “FAL is a global company with a vision of creating healthy and innovative food and beverage products. We develop brands which encompass and provide consumers with a real choice.

“Coco Joy is a coconut brand dedicated to promoting a healthy lifestyle to consumers globally and we see our partnership with the three clubs as a fantastic platform to work together to help collectively promote a healthy lifestyle whilst they can experience the quality, choice and enjoyment in what Coco Joy has to offer.”

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