Circuit of The Americas Secures Mobile Marketing Partner

Mobivity Holdings Corporation, an award-winning provider of patented mobile marketing technologies and solutions, has announced a partnership with Circuit of The Americas, a multi-purpose sports and entertainment facility located in Austin, Texas, which is home to F1’s United States Grand Prix. 

Using Mobivity’s proprietary mobile marketing platform, Circuit of The Americas can engage its on-site customers through mobile texting programs during live motorsports and entertainment events.

Michael Falato, SVP of Sales and Business Development, said, “We are incredibly excited to be working with Circuit of The Americas, and we plan to fortify a successful partnership over the coming months, and foster an increased amount of fan loyalty for the facility and each of the events and races they host.”

“We look forward to having the opportunity to engage our fans on a personal level, while capitalizing on the success of mobile marketing and participation nationwide,” Circuit Vice President of Public & Media Relations Julie Loignon said. “Mobivity’s software will help us create unique, interactive marketing campaigns that enhance the customer experience while creating opportunities for our sponsor partners to reach our fan base.”

Circuit of The Americas will host five major motorsport events in 2013, including three World Championship series. This spring, the facility will open its Tower Amphitheater, which will host national touring acts from around the country.