Cincinnati Red Expands Skyview Networks Partnership

Major League Baseball’s (MLB) Cincinnati Reds have expanded their partnership with Skyview Networks.

New to the contract and beginning with the 2014 MLB season, ampoule Skyview will now provide its AdView Inventory Management software, a cloud-based application that allows the Cincinnati Reds access to their logs from anywhere an internet connection is available. AdView, coupled with Skyview’s satellite distribution service already in place for radio, will allow the Cincinnati Reds to regionalize advertiser messaging across its network of over 105 radio affiliates.

“We appreciate the personal contact with the entire Skyview organization. I have found the account team to be very responsive in learning about our needs and how to meet them. They consistently go above and beyond to get the job done correctly. We currently have 105 affiliates and use Skyview for Regionalization of commercials, trafficking and inventory management and they have been very alert to our needs. It is not just a buyer seller relationship—it is a true collaboration to be more efficient and innovative,” said Bill Reinberger, Cincinnati Reds’ Vice President Corporate Sales.

With a network of affiliates spanning nine states, the Cincinnati Reds see value in offering advertisers regionalized messaging, known as copy split-spot insertion (the ability to run different versions of an advertiser message simultaneously). With Skyview, the franchise now has the flexibility to carve its network into regions at the request of advertisers that are looking to tailor campaigns by market.

“We feel that the Reds will enjoy AdView’s streamlined and user-friendly interface for regionalizing its network,” said Ken Thiele, President of Skyview Networks. “We enjoy our working relationship with the Reds’ organization and we are proud to have earned their trust to continue developing our partnership. We look forward to a continued collaboration for tailored broadcast services.”