CIMB Group to Title Sponsor Women’s World Squash Championship in Penang

CIMB Group have signed on as title sponsor of the 29th Women’s World Squash Championship in Penang.

Part of the Women’s Squash Association (WSA) World Series Platinum, the Penang-CIMB Women’s World Championship will take place at the Subterranean Penang International Conference and Exhibition Centre (sPICE) from 14 to 23 March 2014. The tournament field will be spearheaded by women’s World No. 1 Dato’ Nicol David and will feature all of the Top 10 players in the world.

Penang Chief Minister Lim Guan Eng said, “We are excited that the Women’s World Championship has returned after a brief break last year, and Penang has been given the opportunity to host this year.

“Malaysia is well known as a host to many international sporting events, and this will certainly add one more to the list and boost the country as one of the world’s major tourist destinations, as well as promoting Visit Malaysia Year 2014. Penang is the perfect place to host an international event like this with great sporting facilities, amenities and infrastructure as well as the experience to organise a world championship. Besides, this will also be ideal for Nicol to defend her title on home ground,” Lim added.

Commenting on the sponsorship, CIMB Group Chief Marketing and Communications Officer, Effendy Shahul Hamid said, “We are thrilled to be involved. CIMB is no stranger to the world of squash and it is only natural for us to play a leading role in a World Championship event.

“Since 2005, through a strong partnership with Squash Rackets Association of Malaysia (SRAM), we have involved ourselves in all aspects of the sport ranging from junior development programmes to sponsorship of the national open. Without a doubt, one of our most visible commercial programmes is being Nicol David’s main sponsor and we are excited she will be defending her world title.”

The tournament that boasts a prize money of US$120,000 and will be organised by Nusmetro, as the official event organiser.