Chrysler Brand to Sponsor Grand Prix of Baltimore
By Community | August 16, 2012
Andretti Sports Marketing and Race On, LLC announced today that the Chrysler Group’s Street and Racing Technology (SRT) brand will be the presenting sponsor of the upcoming Labor Day weekend event now known as the Grand Prix of Baltimore presented by SRT.
In unveiling a new logo incorporating its new presenting sponsor, the Baltimore promoter also announced that SRT will serve as the Official Car and the Official Truck of the Grand Prix of Baltimore presented by SRT.
The 2013 SRT Viper and 2012 Jeep Grand Cherokee SRT8 will lead the field at the start of each of the major races during the three-day event, August 31 through September 2, including Sunday’s IZOD IndyCar Series race. Saturday’s American Le Mans Series race will now be known as the “Baltimore Sports Car Challenge presented by SRT.”
“Baltimore’s inner harbor is a beautiful backdrop for world-class racing on Labor Day weekend,” said Beth Paretta, Director of Marketing and Operations – SRT Brand and Motorsports, Chrysler Group LLC. “We’re excited to showcase our performance portfolio of SRT vehicles to a discerning crowd of motorsport enthusiasts and the Baltimore Grand Prix is the perfect location. We’re also proud to be competing in the American Le Mans Series again with our new Viper GTS-R team and we look forward to seeing all of our fans in Baltimore.”
The SRT brand will be highlighted in many locations around the Grand Prix course, a 12-turn, 2-mile street circuit through the streets of downtown Baltimore and the Inner Harbor, as well as receive high-profile exposure during the race telecasts originating from the event. The brand recently unveiled their SRT Viper GTS-R racecar in the American Le Mans Series GT category, and will be competing with two Viper GTS-R entries in the Baltimore Sports Car Challenge presented by SRT on Saturday, September 1.
“We’ve said all along that it would be incredibly tough to bring a major sponsor to the 2012 event on such a short timeframe,” said John Lopes, President of Andretti Sports Marketing, who assumed promotion of the Grand Prix in May. “But, the executives at SRT really understood and appreciated the scope and the significance of the Baltimore event and the potential to showcase their brand to a large audience of auto enthusiasts and consumers, in-person and around the world via multiple broadcasts. This is a huge vote of confidence in both Race On and Andretti Sports Marketing. We are thrilled this event will now be known as the Grand Prix of Baltimore presented by SRT.”