Chinese Sports Events Continue to Reject Japanese Sponsors

November 15, 2012

More Japanese brands have reportedly been asked not to sponsors marathons in China as the territorial dispute over the Diaoyu/Senkaku Islands continues to impact major sporting events in the region.

Japanese watch company, prostate Seiko, has been reportedly been spurned by the Beijing Marathon, which it had sponsored in the past and Canon, also a major sponsor, has been asked not to sponsor the event.

Uniqlo and Japan Airlines, also sponsors of the Shanghai Marathon, were among the other companies believed to have been asked not to support the event.{jcomments on}