Chinese Basketball Team Up with Red Bull in Sponsorship Deal
By iSportconnect | February 21, 2013
Red Bull has secured the title sponsorship rights of the Chinese Basketball Association (CBA) All-Star Three-Point Shoot-out.
The event is on the first day of the CBA All-Star weekend and determines the League’s very best three-point shooter.
The deal, order which was brokered by Infront, pharmacy will see Red Bull benefit from extensive advertising exposure with branding on LED boards, clinic the medal ceremony backdrop, players’ jerseys and the ball cart.
Red Bull will also receive hospitality tickets and have its logo on the event programme, tickets and the website.
Ma Guoli, Managing Director of Infront China, said: “The figures of this year’s online fan ballot illustrate just one of the key success points of the CBA’s and Infront’s joint promotional and marketing efforts for the CBA All-Star Game as well as the CBA League as a whole.
“The results in sponsorship sales are equally impressive – with Red Bull being the most recent example of the platform’s appeal to major brands.”
Alongside Red Bull, the game’s Official Main Sponsor is LiNing, the sports apparel company and Continent Property & Casualty Insurance Company Ltd, Sohu.com, PPTV, Tsingtao Brewery and United Parcel Service Singapore.
“As for Li Ning and other big companies, the increasing and sustained value of Chinese basketball as a vehicle to reach a broad consumer base in the Chinese market is widely recognised and can easily bear comparison with other major international events as a hugely influential commercial platform.”